Face Time Cosmetics, a new makeup company in NYC, has launched a collection with a different approach to beauty. Aimed at women who want “to look put-together and elegant, but not overly done,” Beauty In a Box contains an array of nine beauty products and step-by-step instructions packaged in an attractively decorated 7 in. X 4 in. diameter paper tube with a ribbon handle. Whether it’s Sultry, Stunning or Romantic, Beauty In a Box ($90) is billed as a foolproof way to achieve the desired look. For gift-giving that’s sure to wow, check out Face Time’s Custom Beauty In a Box ($150). Just  provide a photo of the recipient via e-mail. A Face Time makeup artist will create a custom look in 24 hours and a calligrapher will embellish the box with the recipient’s name—and send the box on its way.

More info: www.facetimecosmetics.com